July 6, 2011
AFAR has been one of the most interesting magazine launches of recent years, so I spent some time with Greg Sullivan, the founder, to learn more about their story. Can you tell me your background? Lawyer for three years. Investment banking for a couple of years. Started an arcade game...
June 28, 2011
The world of travel magazines has been pretty predictable- they either tell you how to save money and have a good time or invite you into the glossy/brochure world of familiar European destinations and Caribbean islands and “sell” an experience that often seems too good to be true....
March 16, 2011
When I took a look at the "about" section of a new soccer magazine, The Blizzard, a magazine designed to be downloaded, I was struck by how they defined their reasons for existence. They summed up precisely why magazine publishing has been forever changed and how developments in the web-publishing...
June 30, 2007
News magazines are having a difficult time trying to imagine a future beyond the printed page. The Economist, is one news magazine,that despite bucking the trend with increases in circulation and ad pages, is still preparing itself for the future. To do this, it created Project Red Stripe;...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
