Influx

Yesterday, beverage giant Diageo, held an annual investors conference, where it into considerable detail about all aspects of its global business. Marketing got a seat at the top table and considerable time and attention to explaining the company’s thinking about the new environment and how...

“There is evidence that the 25-29 year olds have grown up quicker than previous generations as a result of 9/11, terrorist threats and two wars. As a result they have adopted so-called ‘mature products,’ such as premium scotch whiskey, earlier than usual. Additionally, 25-29 year...

Lots of smart folks speaking at this one.On 1st June, PSFK presents a series of presentations and discussions by leading innovators over the course of a day. The morning will focus on evolving new trends and ideas; the afternoon will look at future design and new marketing.Confirmed SpeakersNiku...

We are delighted to have been included on the list of 100 bloggers selected to write a "chapter" for the new ebook, The Conversation Age. This is an idea developed by Gavin Heaton and Drew McLellan.The other contributors are listed below and includes a number of planners. Gavin HeatonDrew...

“Our objective is to reduce uncertainty so we can take more creative risks.”This is a quote from an agency chairman given at yesterday's AAAAs conference and it sums up the challenge that faces every marketer today. The problem with the statement is that it’s a little nebulous; it...

Here are 7 new rules for brands wanting to play in the new landscape of online video, it's a follow up to the previous post on big brands experimenting with online video.1.    Creativity Rules- The bar has been raised to 11In the past, when brands used to look at creativity, they...