Influx

In Europe this weekend, 400 citizens will be invited to participate in a deliberative poll. This is a technique that has been around for more than 15 years which gives people the chance to voice their opinions about issues in a moderated debate. People are organized in tables, each table has...

"We built the store inside a warehouse. We claimed it was a movie set so that people would deliver all these goods and not think it was us. We had to borrow products from other retailers because we hadn't at that stage developed any products. We took ordinary people in, and they really, really...

This month's Fast Company has an article about the resurgence of Disney. However, reading a recent blog post from FC about the President of ABC-Disney television group, Anne Sweeney, Influx wonders were the insight comes from.The post references Anne's recent trips into the field and onto college...

Many brands jumped onto Second Life because of the PR impact; there was a time when a mere appearance in the virtual world guaranteed a story. Brands were attracted because for limited out of pocket they could break through and garner attention. Obviously, things have moved on a little and the PR...