March 21, 2009
At the Nike analyst call earlier this week, an analyst asked a question suggesting we were witnessing the bursting of the "Sports Bubble". Below is CEO Mark Parker's very smart response. Suggesting the company knows how to respond to a changing world where new engagement is taking place, as well as...
October 24, 2007
"I have a personal interest in popular culture and the influence of culture on the consumer landscape.."Quoted in the Wall Street Journal todayPosted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
