September 14, 2011
UK retailer Marks and Spencer is a strange hybrid; it sells both food, homewares and clothes which means it faces tough competition from a number of different players. Keeping the brand relevant and differentiated is critical and to do this the company recently announced a plan costing close to $1...
April 24, 2007
Millward Brown has just published its 2007 ranking of the world’s largest brands from the BrandZ study. Influx thought it would be good to look at the ranking of the fastest growing brands from the study. BrandZ Millward Brown Top 10 Fastest Growing Brands1. Marks and Spencer +192% (68)2....
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
