Influx

Ralph Lauren isn't content to have brought American style in terms of fashion to the rest of the world, he now wants to take America's food. He took out a flashy double-page spread in yesterday's New York Times to announce his Paris invasion, or the fact he's opening an expensive restaurant that...

Ray Kroc would never have dreamed that McDonald's would go into combat in a war over coffee, the fact it's doing so is a testament to the work of Howard Schultz and Starbucks. The elevation of the coffee experience in America has been done by Starbucks and now the fast food guys want a share of the...

McDonald's Chinese workers get their own branded jeans. Via McChronicles. Posted by Ed Cotton

This Sunday's New York Times had a good piece on how McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the...

In the last couple of years, the term, Innovation, has risen and fallen from star to cliché. Mention the word to many marketers and their c-level brothers and sisters, and they will give you a perplexed look. There’s the perception that innovation is hard and complex. It’s not achieved...