Westin has done a formidable job in branding the key elements of the hotel experience. Now it's getting into bed with United Airlines to extend their branding elements into the air and airport. - Westin Heavenly Bed products will be available to passengers on United's ps service- Media experiences...
According to some recent research from Starcom, your online plan might be up in flames, that's because just 6% of users are accounting for 50% of clicks. These "Natural Born Clickers" just seem to love those banners and seem to be clicking way more than any other member of the population. The study...
Mohamed Iqbal is a Senior Planning Director at Ogilvy in Bangalore, he is also a member of our Planning for Good team. A couple of years back, he wrote a paper that connected The Long Tail to brand communication. It won him a top prize from WPP. He has now distilled the paper down into a Change...
Nokia and the Future Laboratory, have just completed a research study that explored attitudes and developments in the use of technology and media. They talked to 9,000 consumers in 17 countries. The breakthough finding and brave prediction is the emergence of what Nokia is calling "Circular Media"...
A few days back, I wrote about the rise of YouTube as a serious media entity; often ridiculed for hamster videos and teenage rants, the channel is now moving into the big leagues; playing a significant role in the US 2008 Election debates and its recent announcement to partner with the World...
YouTube has often been ridiculed as a media outlet, with analysts pointing to hamster videos and ranting teensHowever, YouTube has a different target in its sights, it's clearly trying to build credibility as a media and is inserting its brand into all kind of interesting places from the 2008 US...
iPM is an interesting development from the BBC; a radio show and podcast that's shaped by the listeners. Here's how they describe it. "iPM is a weekly programme as well as a podcast. The “i” stands for
interactive and “i” as in something personal. You can discuss...
Facebook launches its ad platform and suddenly the giant monetization scheme is revealed. All the hype was worth it, because it's just the same as every other ad platform invented since the start of the consumer society.It also looks very much like an interuptive model to me, albeit one with some...
There was an interesting story yesterday about BBC's Top Gear teaming up with Polyphony, the creations of the racing video game Gran Turismo. The deal involves Top Gear providing program content for the new Gran Turismo channel (I assume this is part of an extended TV network that Sony Playstation...
I got an email today asking me write about "Handvertising", the problem is that I am unsure if it's real. Is it an example of the growing spread of media into every possible space, or an experiment to see how many bloggers take the bait?This is some of the text from the email. "This is a new form...
It appears that PR companies are way ahead of the curve in coming to terms with understanding bloggers as an important audience. It's interesting to see what this means for media planners and buyers. Are bloggers on media schedules? Who is dealing with them?Do they get forgetten about and left to...
Mark Deuze works at Indiana University’s Department of Telecommunications in Bloomington, United States, and as Professor of Journalism and New Media at Leiden University, The Netherlands. His latest book Media Work explores the rise of outsourcing in the media industry. I sent him a...
Ad agencies are always on the hunt to do more for their clients. Often, the goal is to provide creative thinking that permeates the brand well beyond advertising. Walrus is one agency that's doing that with it's new client, Radar magazine and creating quite a stir doing it. I fired some...
Anastasia Goodstein has emerged as one of the foremost experts in the blogosphere on all things tween and teen. Her Ypulse blog is a required read and she's recently branched out into conferences with her recent MashUp series. I sent out some questions to Anastasia to find out what she was up to,...
The latest population data for planet Facebook. Some strange findings:Hong Kong's population is bigger than China'sAustralia's population is bigger than France, Germany and Italy's combinedLondon's population is much bigger than New York and Los Angeles combined.CountriesKazakhstan 1,859Bahrain...