Brands spend billions building their awareness and crafting a unique DNA, after all, isn’t differentiation everything? Then in the scramble to get online, to do something different and to capture attention with branded content, something goes hopelessly wrong. Brands end up creating lifeless,...
Cisco's Dan Sheinman spoke at this week's BPCC conference about the revolution in corporate communication. He suggests PR is "the new advertising" and companies need to embrace the fact they are now media companies.He showed stats (shown below) highlighting how Cisco's web traffic has swtiched from...
This month's Fast Company has an article about the resurgence of Disney. However, reading a recent blog post from FC about the President of ABC-Disney television group, Anne Sweeney, Influx wonders were the insight comes from.The post references Anne's recent trips into the field and onto college...
Copyright is the issue of the day, it's going to define the future of media, when the legal system can catch up with technology. The issue is explored in a new Danish documentry by Andreas Johnsen, Ralf Christensen and Henrik Moltke.It includes interviews with Dangermouse and the founders of Pirate...
Techcrunch has a post about a new online media company Next New Networks that plans create new “micro networks”. However, it appears that many of its channels appear to fall into fairly macro topic areas-There’s an indy film channel that will find itself going head to head with...
This letter appeared in the Financial Times newspaper today. Dear Economist,Having recently acquired a personal video recorder, I find myself using the time-shift facility when watching commercial TV.ADVERTISEMENT ( a web advertisment appeared here!!)I
start watching a programme around 15 minutes...
Yesterday, beverage giant Diageo, held an annual investors conference, where it into considerable detail about all aspects of its global business. Marketing got a seat at the top table and considerable time and attention to explaining the company’s thinking about the new environment and how...
Will Ferrell's Landlord film has been an incredible success, generating over 15 milion views in a short period of time. Interestingly, the film isn't available on You Tube and can't be embeded in other sites. The only way to view it is on Ferrell's new site Funnyordie.com.Forbes Magazine has an...
Bus shelter out of home board with touch screen technology. Being used by Nokia to promote the N95. Via Textually.
Sometimes companies believe that the world is just out there waiting for their new product launch. All the effort and the years of planning goes to waste because the product idea is one-dimensional and the “packaging” around it lacks legs and layers. The world is not looking for another...
Janko Roettgers over at NewTeeVee has a great post about Joost and its killer app, metadata."Imagine a personalized TV channel that only serves you shows your friends are literally talking about. Or think about the way this could transform programming itself. What if the Lost folks didn’t do...
Observers of the media and entertainment scene understand the tremendous power of torrent sites to wreck domestic havoc for the networks. It’s well known that 720p copies of Fox’s 24 find their way onto torrent sites 20 minutes after the show goes off the air.However, most people tend...
YouTube is a billion channel universe, but explore it by brand and you quickly notice that this ecosystem has different component parts. Influx went through a hypothetical exercise; we tried imagining a “channel” for Sony’s PS3. Exploring some of the 44k videos on the site and...
Target is incredibly consitent in everything it does and especially in its innovative use of media. Here's the latest example from the BART subway in San Francisco. Via SFist
Here are 7 new rules for brands wanting to play in the new landscape of online video, it's a follow up to the previous post on big brands experimenting with online video.1. Creativity Rules- The bar has been raised to 11In the past, when brands used to look at creativity, they...