Influx

TBG Digital published some interesting research this week about ad performance on Facebook analyzed by time. They discovered some obvious facts that could be ignored by most planners. - Men are 42% more likely than women to transact during the evening hours - Women 50+ are most likely to buy during...

There's been lots of work done in the area of human herd behavior, but recently some research was conducted at Oxford University to examine the behavior around the download of Facebook applications. What the research discovered was fascinating; for herd behavior to "kick in", applications need to...

At last week's Planning-ness conference, Gareth Kay and Jason Oke took a long overdue look at the state of Connections Planning. Judging from the debate it's provoked, it seems like a worthy effort. The crux of their argument is that Connections Planning has produced little and has been used by...

It appears that PR companies are way ahead of the curve in coming to terms with understanding bloggers as an important audience. It's interesting to see what this means for media planners and buyers. Are bloggers on media schedules? Who is dealing with them?Do they get forgetten about and left to...