Influx

Luxury brands have a big image problem on their hands and urgently need to re-position themselves to be relevant. They need to search deep within themselves to unlock the "truth" that set them apart. At the recent furniture fair in Milan, Fendi made a step forward in the right direction. It took...

This Sunday's New York Times had a good piece on how McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the...