The problems associated with a saturated media landscape is something I have talked about for years on this blog. As media expands especially in the digital space, this problem has the potential to get out of control. Media owners are hungry to expand into the mobile ad space, but appear to be...
Nokia demonstrates how it's leveraging insights gleaned from the developing world into products. The mobile phone is made to work a lot hard in developing countries; it becomes the mobile office and primary computer for many of its users. In response, Nokia is launching Life Tools; software...
You can't create something culturally relevant without an understanding of contemporary culture and its manifestations. The "Unboxing Video" category has been with us for years and its format is widely recognized and understood by tech geeks. It's a sub-genre of new media that's ready, primed and...
It's Chipchase day here at Influx Insights, so here's another post with a great slide from his deck. Mobile is a huge business and I am not sure we quite realize how big.One billion + phones are sold a year!!Worryingly, 400,000 phones a day are retired in the US. One surely has to question the...
Nice piece from The Economist that follows the life of Nokia's Jan Chipchase (see our previous post)It's a film that uses photos and a phone recording. Jan offers his observations on technology in his work life and life in general. Posted by Ed Cotton
Blyk
is a UK mobile phone service targeted at the 16-24 year old market.
Instead of users paying for the service, they agree to receive 6 ads a
day, this seems to fly in the face of conventional thinking. I have
often written about the privacy invasion problems of advertising on
cellphones, but...
I am not going to try and match JWT’s list of 80 things, but here are 8 things that I believe will be preoccupying our minds in 08.1.Slowdown?The terrible “R” word is everywhere, with Wall Street looking nervously at every seemingly contradictory figure. It’s clear there are...
Dolce and Gabbana started it, Prada was next and now Levi's plans to continue the trend by launching a mobile phone of its own. It makes total sense that fashion brands should move where fashion is moving. Since technology has now acquired fashion status, fashion brands should be there.How they do...
Maker Faire is all about the fringes of the DIY culture, the hackers and inventors that make the cool things possible, but there was a splattering of commercialism around the Faire. Google promoting Sketchup, Yahoo invited hackers to play and the biggest presence of all Microsoft, who, in...
Mobile phones turned the mob into photojournalists, now its transforming them into broadcasters, thanks to Kyte TV.
Most cellular networks go for an “all things to all people approach”, a few MVNO’s like, Helio. Amp’d and Boost focus in on a target segment, but it seems some new entrants are prepared to refine their segmentation down to a micro level.
Japanese operator, KDDI, recently...
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