October 1, 2008
CBS's CSI series is certainly a popular franchise, but in a bid to continue to perpetuate the success for many years to come, CBS has created a museum exhibit for the show, that it appears to be taking around the world. Obviously, from a brand experience perspective this is a fantastic extension...
December 30, 2007
A couple of weeks back, I took a trip to the New Museum in New York. It’s the latest and greatest designer museum complete with amazingly radical architecture and a gift shop. The museum was full of hip “global” twentysomethings looking to grab their latest art fix. I began to...
October 11, 2007
There once was a time when art sponsorship was a subtle thing; brands used to discretely put their logos onto the promotional materials and leave it at that. Those were the days when art and commerce were kind of separate, in the last few years we’ve seen much more of coming together of the...
June 16, 2007
Shots from the collection of the Ad Icon Museum,set to open in Kansas City in the Spring of 2008.Posted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
