Influx

MTV or Music Television built its brand celebrating the new art form of the early 80s, the music video. It gave the music industry just what it needed, the eyeballs of a young generation to promote its product which it made a buck a disc for. Fast forward several decades to the emergence of MySpace...

The rise of social networks and the promise of monetization is driven by the belief that recommendations hold significant value. There are numerous studies that show "Word of Mouth" as the leading source of influence on a person's purchase decision. However, WOM has become something of a general...