Influx

Red Bull is one of the iconic challenger brands. A brand that's managed to maintain its street cred over time with smart communication and a finely focused understanding of what its brand stands for. However, Red Bull has been a "one trick pony"- extracting more and more from a single SKU and...

Pepsi just launched an interesting new initiative in the UK with a very selective introduction of Pepsi Raw- a natural version of the cola. It's a step in the right direction; a new on-trend formulation instead of yet another flavor or diet variant, but the ambition appears weak. It's only being...