August 9, 2010
When your brand is in trouble, you can always count on a certain degree of openness to licensing deals and brand extensions. While the concept of a Vogue cafe might have been far from the mind of the brand owners 10 years ago, it's now very much on the agenda. With consultants running though the...
January 15, 2009
Russell and Ben's little experiment of turning blog posts into a newspaper is simply brilliant. Here are some random reasons why?1. Reminds us of the importance of the tactile2. Celebrates a medium that others are writing off as dead3. Makes the temporary, more permanent4. Creates something...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
