January 17, 2008
I am surprised it took so long, but according to Campaign in the UK, Adidas is officially jealous of Nike's success with Nike+ and it wants its own. This could be the agency brief of the year and one of the branding world's most challenging assignments, because no other brand, in sports or beyond,...
December 27, 2007
R/GA's Nike+ site, although created in 2005, has been much heralded this year as the gold standard in "Brand Utility". It has been the marker to judge this new hybrid world between the banner and the website, sadly, nobody, not even R/GA has come close to the excellence of the Nike site. So, while...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
