Influx

NIN has been one of the bands that's been showing brands the way in the marketing world. Its latest iPhone application is no exception. It does a very good job of mobilizing the web experience and allowing users to access all the content, but it also has a pretty cool messaging feature that allows...

Record companies helped establish and grow bands, they help build them into brands big enough to do away with the middleman and connect directly to their audience.Posted by Ed Cotton