Facebook was lucky, it knew its enemy (Instagram) because it followed the old saying “keep your enemies close”; they went to the same school, lived down the road from each other. It’s easier to follow a competitor when you are that close, but that requires discipline from a company that’s...
Peter Moore, VP of Xbox, in a recent Bloomberg interview, higlighted the need to expand his brand's franchise. ``If
we don't make that move, make it early and expand our demographic, we
will wind up in the same place as with Xbox 1, a solid business with 25
million people,'' said Peter Moore, a...
At the WOMMA Basic Training conference in New Orleans, we got the chance to hear the story behind the launch of Nintendo’s Wii from Stephen Jones of Golin Harris and Perrin Kaplan, VP Marketing at Nintendo. Obviously Wii is a great product and was destined to be a success from the get go, but...
Back in December, we made a number of predictions for 2007. Number 8 on the list was the prediction that 24 Hour Fitness will team up with Wii. Although this has happened yet, we now have more hope, because today news broke of a personal trainer in Scotland who is using the Wii for workouts. Influx...