Influx

AEG Electrolux has embarked on an interesting campaign in Europe, the company sells quieter washing machines and has developed a campaign about noise pollution to sell them. I've often talked about the need for brands to rally around a big idea that transcends their products, but I am not sure...

Although it's hard to gauge the real sales numbers for the iPhone, people are talking about 1.2-1.4 million, I thought it would be interestng to look at the "noise" the launch generated and compare it to other cultural events. The tool I have used is Google Trends which looks at data for search...