Influx

Transmedia is a term that’s been around for the past three or four years; developed as a piece of thinking by Henry Jenkins over at MIT, it’s been making regular appearances in media and strategy presentations. Like all theories born in academia- once you get it, it makes sense, but it...

From YouTube's blog..."In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length...

As online video explodes and fragments, new entrants are emerging to lead new niches. One interesting example is Firebrand, who've decided to focus on advertising as their lead form of content. I emailed Shari Leventhal, the company's Chief Marketing Officer to learn more, ahead of the site's...

Given the growth of online video, it's surprising that no one has really thought of the opportunity with product placement. However, it looks like BrandFame is one company looking to exploit the space by matching producers with brands.Posted by Ed Cotton

The Google machine needs ideas, it needs creativity, it needs everything that Madison Avenue has got and it needs it now. To the salivating masses of agency business development heads, sadly this isn't a rallying cry to send your books and reels to Mountain View because they need an ad agency....

Will Ferrell's Landlord film has been an incredible success, generating over 15 milion views in a short period of time. Interestingly, the film isn't available on You Tube and can't be embeded in other sites. The only way to view it is on Ferrell's new site Funnyordie.com.Forbes Magazine has an...

Mojiti is a new site that provides all kinds of possibilities for consumers to play with existing content and maybe even for brands to annotate and add to their communication materials.It's user-created pop-up video and shows the oppoortunities that exist to add layers and depth by adding...

YouTube is a billion channel universe, but explore it by brand and you quickly notice that this ecosystem has different component parts. Influx went through a hypothetical exercise; we tried imagining a “channel” for Sony’s PS3. Exploring some of the 44k videos on the site and...

Here are 7 new rules for brands wanting to play in the new landscape of online video, it's a follow up to the previous post on big brands experimenting with online video.1.    Creativity Rules- The bar has been raised to 11In the past, when brands used to look at creativity, they...