August 6, 2010
The big challenge if your a marketer of domestic beer is your scale and ubiquity can be both a blessing and curse. The downside of mass is that you lose your cool pretty fast. While domestics have experimented with more upscale/premium lines and a little bit of packaging innovation, they haven't...
October 7, 2007
A couple of golden products have been introduced in recent weeks, is it a case of "bling" moving into the world of consumer technology?1. The Gold MacNot something available in the Apple store, but a custom job using diamonds and 24k gold made by Computer Choppers2. Lacie Golden DiscA hard drive...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
