Influx

Sometimes opportunities come along where you can do the predictable or you can take a radical approach and do something different and breakthrough. Black Squid Design in Australia faced this challenge when they were given a brief to design a package for pre-packed cauliflowers, surely one of the...

When technology goes small and more powerful, it creates new possibilities for exploitation by advertising and media entities. Ideas like screens on magazine covers and billboards that talk to you are now possible, if not yet, mainstream realities. The latest example is a spirits bottle by...

Nice work here from Mucca Design for eatery and grocery store, Brooklyn Faire. Mucca uses packaging as an opportunity to provide and attitude and tone for the store and use each piece as an ad in its own right. The overall impact is to give a you a good feel for the place and an understanding of...

Scott Amron must be eagerly awaiting the lawyer's letters because his brave enough to push corporate buttons for a good cause. Eager to point out the lack of progress with recycling from some of the bog soap companies, he's taken it upon himself to do it for them. Buying soap in bulk, he then...

It's possible that every single surface will soon be turned into a screen of some sort, flashing and blinking messages at us twenty four hours a day. These screens will be inescapable, appearing shortly on end of aisle displays and even on packaging. While the developers of this technology seems...

The challenging thing about all this sustainability stuff is that it's never done. As soon as you think it is a competitor will come along and find a way to trump you, to do something that's more sustainable than your offering. It's a no-brainer, we buy billions of pre-packaged salads every year...

Marketing is a really a game of trying anything you can to create some form of differentiation for your brand. The beauty of it being that this innovation can from anywhere and impact anything. The flavor of the moment is packaging because it can materially impact the product experience. Denny's is...

When I first read about Pepsi's can design challenge, it seemed to me to be more of the same. How many brands are have let consumers, artists and designers play with their pack design?As a marketing concept it appears done to death. The trouble with my cynicism, is that it takes no account for...