January 18, 2008
The Internet has created a flat world where access and participation is now the norm. It’s harder to maintain hierarchies and use status as a way to block everyone out. This is an invitational world where those who welcome and embrace others are rewarded. It doesn’t matter who you are,...
January 10, 2008
Influx and many others have been following and reporting on the Marketing 2.0 trend which suggests a new open environment of participation between brands and their customers. The catalyst of the internet has made all the possible and brands now have the power and potential to engage in real dialog....
April 26, 2007
Bill Tancer of Hitwise recently presented some interesting stats on participation levels on Web 2.0 sites, his research found that only .16% of all YouTube visits were to upload video and only 0.2% of Flickr visits were to upload photographs. As we are in the “Participation Age” there...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
