June 12, 2009
At Influx Curated, Paul Kim of Mozilla shared the story of Mozilla and how it's used the "crowd" to create it, to grow it and to thrive.Three stories about participationView more PDF documents from Paul Kim.Posted by Ed Cotton
October 16, 2008
Mozilla, the folks behind Firefox are at the forefront of 2.0 marketing. They rely on their community to build and market their products and have done some amazing things by taping into their base. Here's a short interview with Paul Kim, VP Marketing, Mozilla Corporation, who explains more.1....
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
