Influx

Having spent the last 36 hours surrounded by planners creating solutions at Planningness, this little video clip from Instagram’s founders stuck me has highly relevant. They suggest that problem identification is actually harder than coming up with solutions. It’s just a good reminder...

Kudos to Mark Lewis for pulling off the second edition of Planningness, this time on a much bigger scale with the action happening in two venues at the same time. At the heart of the Planningness concept is the idea to turn the audience into meaningful contributors by getting them to first learn,...

Most people try to explain away the role of planners as brief writers or insights people. Folks at the agency charged with bringing heaps of fresh insight by the pound into the agency, freshly minted and ready to inspire creative work. Sometimes it works just like this, most of the time it doesn't....

A few months back Aki Spicer of Fallon and I presented at the AAAAs Account Planning Conference on the topic of ad agencies and blogging. We wet out and did a little bit of research to uncover what planners throught the advantages and disadvantages of blogs and blogging are. The presentation can...

Reuters recently wrote an interesting story about the rise of quantitative analysis on Wall Street, analysis based on lots and lost of data, that’s gaining preference over the more conventional and qualitative analysis. “Now complex computerized programs can do all that and more,...