In one of Richard Huntingdon’s blog posts from January of this year; he explains how looking through the lenses of product, brand and communications can help to identify the area of focus and to help inform the direction of the creative brief. However, as is the case with many posts, the gems are...
Having spent the last 36 hours surrounded by planners creating solutions at Planningness, this little video clip from Instagram’s founders stuck me has highly relevant. They suggest that problem identification is actually harder than coming up with solutions. It’s just a good reminder...
Kudos to Mark Lewis for pulling off the second edition of Planningness, this time on a much bigger scale with the action happening in two venues at the same time. At the heart of the Planningness concept is the idea to turn the audience into meaningful contributors by getting them to first learn,...
"The most important thing to remember is that creating a beautifully
simple experience is incredibly complex. To succeed
planners needs to reach a level of breath and depth as never before.
Breath because not are only briefing creative but also
designer, technologist and user experience architect....
Most people try to explain away the role of planners as brief writers or insights people. Folks at the agency charged with bringing heaps of fresh insight by the pound into the agency, freshly minted and ready to inspire creative work. Sometimes it works just like this, most of the time it doesn't....
Last Friday in San Francisco Alex Frankel held a launch for his new book Punching In. An Influx interview with can be found here. There were drinks, Alex read some passages from the book and on a wall in the gallery there was this board full of stuff. Since Alex's book "Punching In" is all about...
It's clear that the next big change for ad agencies will be the shift to place digital at the center of the shop. Euro RSCG has already made the leap and others will doubtless follow.This move has implications for planners, as demands on them will change considerably.R/GA has been leading the...
The Planning for Good group on Facebook was created less than 12 hours ago and already 45 people have signed up.
We've had a great responses from planners in the US and UK.
We need more people to join us, but we also need help in the following areas:
1. Suggestions for good people to add to...
Reuters recently wrote an interesting story about the rise of quantitative analysis on Wall Street, analysis based on lots and lost of data, that’s gaining preference over the more conventional and qualitative analysis. “Now complex computerized programs can do all that and more,...
Joerg Colberg's Conscientious blog has a series of links to photographers who take portrait shots of video gamers in action. It's a fascinating look at the power of gaming and how it can drag mind, body and spirit into an immersive experience. These people look like they are being controlled by a...
The California Milk Processing Board’s (CMPB) Got Milk campaign is one of the most enduring and best-loved ad campaigns in history, not the Milk Moustache campaign, but the television work of Goodby, Silverstein and PartnersThe mid 1990s campaign with “Planning God”, Jon...