Influx

In recent weeks, we've witnessed the spectacle of the world's most powerful bank being dragged before the US senate to answer questions of allegedly in-appropriate business behavior. The brand had reached a point where its very power threatened it. While others suffered, Goldman prospered and its...

The Kevin Smith debacle on Southwest gives us a glimpse into a new future of customer relationship management. In the past, companies would have had procedures to cope and manage the treatment of VIPs. Obviously, whatever processes Southwest had in place clearly failed, but given their positioning,...

The pressure on communication agencies is intense, clients are constantly hoping for breakthrough ideas that are powerful enough to transcend the typically narrow media window and make it into popular culture. As agencies work on these ideas they are increasingly looking for ever more promising...

According to Campaign, VW is looking for a social media agency in the UK. This will add another partner to the company's already expansive communications roster, add incremental fees and mean there's more to manage and co-ordinate. In a an environment where budgets and resources are being...

As another manifestation of brands moving into the content game, Innocent drinks, Britain's favorite smoothie maker, has just made a series of short films about fruit. 1. Polish Strawberries2. Damsons3. BlackberriesWhile these might not be the biggest YouTube hits of the Autumn season, they are a...

Cisco's Dan Sheinman spoke at this week's BPCC conference about the revolution in corporate communication. He suggests PR is "the new advertising" and companies need to embrace the fact they are now media companies.He showed stats (shown below) highlighting how Cisco's web traffic has swtiched from...

YouTube explains itself using its own technology.It's a great example of getting beyond corporatespeak- real people explaining things in a way we can all understand, not hiding behind a product or a press release.Via Beet.tv