August 2, 2007
In the last 24 months, we’ve seen lots of brands try to recruit consumers to create ads on their behalf. However, what if you subvert and twist the system a little?We saw that with some negative ads created for ChevyWhat if you push further to a subverted consumer-created product?This is the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
