Influx

Take a read of Paul Donovan’s post on FT’s Alphaville and he will introduce you to a new concept- The “Environmental Credit Crunch”- which defines a new world of scarce resources and significant constraint. While most economies are no strangers to rising prices and the...

There have been lots of positive signs that the US economy has been picking up momentum in recent months, but the data isn't consistent, for every couple of pieces of good news, there seems to be a piece of OK, or not so good news.Clearly, growth is dependent on consumers reaching into their...

The latest Wired has a great piece by Matt Schwartz on what he terms "retail hacking". He describes a confluence of forces that have given rise to the emergence of consumers who will devote hours to hacking the system to get deals and how this world has been made accessible to masses of consumers...

On-demand pricing has been much talked about, but is rarely put into action. The widespread availability of technology especially using the internet should create more opportunities for retailers and brands to play with more flexible pricing models that shift based on demand or situations like...

The story of Ryanair's customers left stranded on the tarmac without refreshments, is quite incredible, but it's nothing we've haven't heard of before or perhaps experienced a little bit ourselves here in the US. "Strathclyde police were called to the Ryanair flight at Prestwick airport in...

Pricing is obviously one of the critical components of marketing, but it's little discussed by communication agencies and seems to be the domain of number crunchers client side and consultants. I think it's interesting how Starbucks just announced a new pricing play- basically splitting it's market...

Hedging is usually something done by Wall Street to help protect companies against volatile commodity and currency pricing. This tool might now be finding it's way into marketing thanks to a company called Pricelock, who've just done a gas deal for automaker Hyundai. The possibilities are endless;...

Pricing looks like it's the next frontier for marketing. With the mobile web, brands are going to have considerable opportunity to take advantage. There's a good paper on the topic available from the University of Exeter,Business School, published in 07, but seems right on point for this moment in...

A few days back, I wrote about the rise of the "Radiohead pricing model" that we've started to see crop up in other places like restaurants and hotels. Digging a little deeper, it seems there are some environments where this has been going on for some time, Berlin's honesty bars being one...

Gateway is gingerly coming back, stating that it's going to place more emphasis on its consumer business, recognizing laptops are style statements for consumers and promising to work with the world’s best design houses to create new product.However, Gateway’s stock currently stands at...