Influx

Relevance is an important component of brand success; consumers need to know that the brand gets and understands them and their needs. What happens if relevance is changing at a faster pace than brands imagine? Most big brands keep track on trends and it’s widely understood that trends move...

Howies has an interesting article in its latest catalog, entitled "The End of Push".The article refers to a new t-shirt printing shop the company has established. It obviously brings them greater flexibility and the ability to waste less. The article is a micro-summary of the consumer economy;...