Influx

It takes decades to create a reputation and only a few days to destroy it, Toyota is the latest brand to be falling into the death spiral with a massive erosion in its equity. Something that it's key competitors can only be extremely happy about, especially when a number of the players including-...

In their original incarnation, brands were signifiers and guarantees of quality, something consumers could rely and depend upon. In the later part of the C20th, two forces emerged that changed branding.The first was the drive by marketing experts and ad agencies to suggest that brands needed...