There was a time when data was a passive thing; it took time to look through and by the time you had done the analysis, the world had moved on and it was kind of outdated. With advances in computing power, we are now about to enter a new phase in which data, instead of being a component of dusty...
Innovation is often presented as a radical and demanding discipline that requires men in designer glasses to bring the required creativity.Everyone knows that change on a large scale is often incredibly complex and that the systems through which change happens, are often highly innovative. In the...
Old Spice's advertising has been widely recognized as some of the best stuff out there and generated huge talk value, YouTube video views and the rest. It's been great, but it followed the traditional campaign formula, that 's until now, in the last couple of days, the campaign has made a dramatic...
The communication world works with development cycles that take multiple weeks/months. They are the very opposite of real-time, we then insert these efforts into a real-time world hoping they can gain the benefit of real-time buzz. It's a hit and hope approach. We hope that all our insight...
We are fast reaching a point where the old world of communication and the new world of communication are about to collapse into each other. The new real-time nature of brand communication is going to impact the way PR and advertising responds and reacts.Controlled and planned campaigns are not...