Influx

Google knows the future is about monetizing the power of people's social network. They know that personal recommendations are highly trusted and valuable to users, but they also know Facebook has a stranglehold on this space, but as of today, they trying to get a tiny piece of the potential pie...

The rise of social networks and the promise of monetization is driven by the belief that recommendations hold significant value. There are numerous studies that show "Word of Mouth" as the leading source of influence on a person's purchase decision. However, WOM has become something of a general...