February 15, 2008
RED, the brand designed and built to raise money for Africa, has been keeping a low profile in the last few months that was until yesterday.As we all know, money talks.In a single day, RED raised an incredible $42.6 million to add to the $50 million raised to date through its efforts with...
June 18, 2007
A few months ago, Influx looked at RED, worried that it might be in danger of getting drowned by the growing attention being placed on the environment. We wondered if people were giving up on Africa and it was becoming a forgotten story.We wondered if the interest and awareness for RED that we saw...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
