October 30, 2011
Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans? Google is first out of the gate and just this week made a couple of very big announcements: 1). Unveiling a line up of new channels on the YouTube network which involves...
July 13, 2009
The longer we inhabit the digital world, the more powerful the physical seems to be.Sure, you can look up the ingredients of Red Bull Cola online, but nothing quite beats seeing them first hand. Here's a sampling kit and probably something that got sent to the press developed by Design...
October 1, 2008
It looks like the energy drink pioneer is making a move into the challenging world of mobile phones. At present, this is probably for Austria only, the brand's home market.My German is lousy, so I can't read the contents of the site, but it looks like handsets and lots of content featuring the...
August 21, 2008
Red Bull is one of the iconic challenger brands. A brand that's managed to maintain its street cred over time with smart communication and a finely focused understanding of what its brand stands for. However, Red Bull has been a "one trick pony"- extracting more and more from a single SKU and...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
