Influx

The ad industry is going through something of a cultural shift and will emerge in a new space where collaboration is going to be a critical component for success,However, collaboration requires trust, honesty and a willingness to work together. This month the One, the One Show has an interesting...

I just read Richard Huntington's latest blog post, and yet again he's got me thinking. His latest post concerns the topic of empathy and how we are marketers can become better at it. The stimulus for Richard's thinking was a trip he took to London's School of Life to learn more about the topic.In...

People have been using the web to do consumer research for over a decade. Its had its fair share of problems especially in quant, where it's already been proven that only a very distinct group of consumers ever complete surveys online. However, as people become comfortable with sharing more and...

Arnold creatives, Roger Baldacci and Lawson Clarke made this film for the Hatch Show, it's a rather alarming take down of focus group testing .I traded a few emails with Roger to learn more about how the film was made and what inspired it. 1. Tell us your background- years in the biz etc?I’m...

...it actually wasn't meant rhetorically in a recent survey by the Pew Center in Washington.The conclusion was that there is a 14% increase in the proportion of Americans who say environmental problems are indeed a major global problem (23% in 2002 to 37% in 2007). U.S. concern is low when looking...

"We built the store inside a warehouse. We claimed it was a movie set so that people would deliver all these goods and not think it was us. We had to borrow products from other retailers because we hadn't at that stage developed any products. We took ordinary people in, and they really, really...

This month's Fast Company has an article about the resurgence of Disney. However, reading a recent blog post from FC about the President of ABC-Disney television group, Anne Sweeney, Influx wonders were the insight comes from.The post references Anne's recent trips into the field and onto college...

You conduct segmentation studies, focus groups, surveys to try to learn who your customers are. You want to create segments, groupings, tidy little boxes to put them in, but customers are more complicated than you want them to be. Here is Dave Pollard's nice illustration showing what defines...

Many brands jumped onto Second Life because of the PR impact; there was a time when a mere appearance in the virtual world guaranteed a story. Brands were attracted because for limited out of pocket they could break through and garner attention. Obviously, things have moved on a little and the PR...

Joerg Colberg's Conscientious blog has a series of links to photographers who take portrait shots of video gamers in action. It's a fascinating look at the power of gaming and how it can drag mind, body and spirit into an immersive experience. These people look like they are being controlled by a...