Influx

One of the things behavioral economics does teach us is that we value short-term gain over long-term profit. It’s hard-wired into our DNA and it’s all about our immediate survival, but take a look at this headline from Treehugger and you will soon realize that it’s at the root of...

We've been sold on the whole idea that we need a constant supply of the latest and greatest. Whether it's gadgets or clothing, many of us seemingly don't want to get caught with last year's model. What if there was a new way to buy and a story based on longevity and durability? Howie's has made a...