Back in March, Influx suggested the charismatic Mr.Lampert might lack the skills to turn around the ailing Sears brand. Now Fortune magazine has written a detailed story on the topic and seems to agree. "The litany of problems at Sears looks to be getting worse, not
better. Sears is neglecting many...
The folks at Tesco just posted a video of a quick tour through one of its new Fresh & Easy stores. From the fleeting video, it looks like a brand with values, not perhaps as extreme as Whole Foods, but a step-up from your average grocery chain. The same can be said for the overall experience....
Brand voice has the power to transform how people see your brand, especially if you use it in the right places.In 2006, Barclays Bank in the UK undertook an interesting experiment to try and transform the branch experience. While most typical branch enhancements revolve around design, this...
Seen in London's Covent Garden last week.Posted by Ed Cotton
Consolidation is happening everywhere and it's always assumed that brands get brought and sold.Although the whole notion of branding is based on making strong emotional connections with consumers, I wonder if many CFOs really understand branding.Perhaps they see branding as a tool for operational...
"We
built the store inside a warehouse. We claimed it was a movie set so
that people would deliver all these goods and not think it was us. We
had to borrow products from other retailers because we hadn't at that
stage developed any products. We took ordinary people in, and they
really, really...
A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.It reveals just how challenging the battle for consumer attention has become."534 shoppers enter the store per hour; shoppers are exposed to 1.6
pieces of marketing materials per...
A couple of days ago, Influx discussed the potential for brands and retailers to add experiences to their offering. In the piece we incorrectly classified Apple as a pure brand retailer with no brand experience elements. We are wrong most of the stores have classes and group training. Which adds an...
In 1999, when Pine and Gilmore wrote the “Experience Economy”, marketers rushed to bring more experience to their brands and especially their retail environments. NikeTown’s evolution exemplified the movement, starting off as celebration of the brand, more like a museum and...
Millward Brown has just published its 2007 ranking of the world’s largest brands from the BrandZ study. Influx thought it would be good to look at the ranking of the fastest growing brands from the study. BrandZ Millward Brown Top 10 Fastest Growing Brands1. Marks and Spencer +192% (68)2....
Last month, Japanese retailer Muji, announced that it’s setting-up shop in the US, opening a New York store in the Fall of 2007. One store is hardly going threaten the domestic players, but it will provide them with an interesting glimpse into one possible future.It’s likely that...
Target is incredibly consitent in everything it does and especially in its innovative use of media. Here's the latest example from the BART subway in San Francisco. Via SFist