April 9, 2008
John Dodds over at Make Marketing History has a nice post about the differences between Nokia and Apple in their retail experience. He compares two stores in Oxford St, London and concludes;The Nokia store is a gallery.The Apple store is alive.The Nokia store staff are tech sellers. The Apple...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
