Influx

"They're accessing it everyday when they log on or are on the phone or on a weekend when they have to download an application. If you don't work with a brand and in essence, refresh the management of it continuously, then it starts to feel like it's an old brand."Marc Shillum-Head of Brand...

We are now playing in a very interesting world where the efforts of R/GA with Nike+ are generating as much news as W&K's Nike commercials did in the mid 90s. I wonder if it's possible to create rich experiences using the same reductive strategic model?The same one that's used to create...

R/GA's Nike+ site, although created in 2005, has been much heralded this year as the gold standard in "Brand Utility". It has been the marker to judge this new hybrid world between the banner and the website, sadly, nobody, not even R/GA has come close to the excellence of the Nike site. So, while...

It's clear that the next big change for ad agencies will be the shift to place digital at the center of the shop. Euro RSCG has already made the leap and others will doubtless follow.This move has implications for planners, as demands on them will change considerably.R/GA has been leading the...