June 7, 2009
The Beatles are one of the strongest and most enduring brands in the world. Without having the benefit of new material, the only way of staying relevant is to support each shift in technology. From remastered CDs through to staged performance of their songs with Cirque Du Soleil, The Beatles have...
January 12, 2009
Rockband and Guitar Hero have changed the face of video games. Now we have some stats from the folks at Guitar Hero that show the impact of the new title- Guitar Hero 3.- $1billion in sales in a 26 month period- the first video game to reach $1 billion in sales- 25,000 songs created and posted in...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
