February 12, 2008
According to some recent research from Starcom, your online plan might be up in flames, that's because just 6% of users are accounting for 50% of clicks. These "Natural Born Clickers" just seem to love those banners and seem to be clicking way more than any other member of the population. The study...
April 20, 2007
“Our objective is to reduce uncertainty so we can take more creative risks.”This is a quote from an agency chairman given at yesterday's AAAAs conference and it sums up the challenge that faces every marketer today. The problem with the statement is that it’s a little nebulous; it...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
