March 25, 2008
It’s interesting how brands are starting to embrace the broader lifestyle concept surrounding the environment. One tactic to broaden the idea is to partner with other like-minded companies to generate a halo effect. Saab, a company not necessarily known for its green credentials, but is now...
May 27, 2007
GM’s relationship with Saab has always been an uneasy one. Influx thought things were moving in the right direction with establishment of the Saab Brand Center and the stunning Aero X concept (which won 2006 concept car of the year). With these two new initiatives,we assumed Saab had...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
