Influx

The challenging thing about all this sustainability stuff is that it's never done. As soon as you think it is a competitor will come along and find a way to trump you, to do something that's more sustainable than your offering. It's a no-brainer, we buy billions of pre-packaged salads every year...

A well-known British actor gets his dream assignment, the chance to make a program about the perfect pint of beer. Nice work if you can get it, but there's even more upside because the show is all about creating beer that actually makes it into production. Apparently, leading grocery chain...

Consultants tell agencies that clients need big ideas powerful enough to transform their businesses, but there’s little evidence of these ideas and even fewer benchmarks.Thankfully, Craig Mawdsley of the UK’s AMV BBDO put together a fantastic paper about the work his agency did for UK...