January 7, 2008
Ray Kroc would never have dreamed that McDonald's would go into combat in a war over coffee, the fact it's doing so is a testament to the work of Howard Schultz and Starbucks. The elevation of the coffee experience in America has been done by Starbucks and now the fast food guys want a share of the...
May 13, 2007
Post the leaked Schultz Starbucks memo, Daniel Gross wrote a great piece for the LA Times, about brand expansion. He talks about the frenzied desire to expand brands faster than their DNA can tolerate and highlights some examples of brands that have expanded slowly. "But the Schultz memo is...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
