September 27, 2010
Nestle's announcement that it's expanding rapid fire into the new world of Health Sciences is evidence that it there's a massive opportunity for food to get closer to the world of pharma and possibly provide an alternative. Nestle obviously has a head start in this space as it's been part of its...
August 27, 2008
TCHO is a San Francisco start-up, but it's not in the tech space, instead TCHO is a chocolate company, but one with a difference. It's trying to create a new model for the category and business.Here's what it's doing. 1. It's bringing real science to food2. It's selling beta product to be tested in...
February 7, 2008
Experts are suggest that we will soon be able to fully understand the human brain and unlock its secrets. Marketers are salivating at the prospect of this and the opportunity of more potency in the business of persuasion.Not so, says Prof Colin Blakemore."(The human brain is)...an organ so complex...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
