Influx

Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse. It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes. It goes deep very to include-media assets and even...

Twitter and others tell me that many who attended the presentation by, Blake Mycoskie, the founder of TOMS at SXSW left feeling inspired. After a few days listening to kids talking about how they wanted to be the next Zuckerberg, in light of recent events, the positive response might not be all...

This month's Inc Magazine has an interesting story about Zappos and Amazon that makes it very clear why Amazon acquired them. Here are some of the key points:1.  Always imagined Zappos as selling more than shoes- used Virgin as a model, but instead of being all about being "hip and cool",...

Puma has stolen a march on their bigger rivals by coming out with an interesting initiative around packaging.  By working with Yves Behar's, Fuseproject, Puma has come up with a nifty solution to reduce much of the waste from shoe packaging. It's highly likely shoe production has a bigger...

Zappos is a brand that flies under the radar. It's a brand that's been around for close to 10 years and has been building leadership in the somewhat unlikely area of online shoe sales. The secret of its success appears to be due to the attention the company places on doing the simple things well,...