Influx

As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies. IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed....

Social Listing is an NYC based start-up that could take some business away from E-Bay and Craigslist. It’s an application that’s designed for Android and iPhone who’s purpose is to create a geo-social market for things. It’s all based on finding these things around where you...

Some interesting research work by Cynthia E. Cryder, Jennifer S. Lerner, James J. Gross, and Ronald E. Dahl suggests that the more miserable we are, the more we buy.Could not buying stuff make us miserable and eventually lead to buying sprees?Will people become saddened by economic circumstances...

The National has an amazing story about the South China Mall. It was planned to be the world's largest and it now sits under-used (planned to house 1,500 stores and currently has just 12), the victim of a dream that failed to materialize. Many speculators had big plans for China and wanted to...

Blue Cross Blue Shield of Florida is a health insurer with its own store, Florida Blue, in Jacksonville.It's been created and staffed to help explain products and help move people closer to BCBSF's brand of health insurance. It's a smart move because despite being its importance, it's an area that...

A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.It reveals just how challenging the battle for consumer attention has become."534 shoppers enter the store per hour; shoppers are exposed to 1.6 pieces of marketing materials per...