April 7, 2009
Many entrepreneurs go into the soft drink business dreaming of the day when one of the giants knocks on the door with a pile of cash. It happened to Izzie with Pepsi and now Innocent in the UK, has just sold a minority stake to Coca-Cola. Innocent has become something of an icon in the world of...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
