May 13, 2007
Post the leaked Schultz Starbucks memo, Daniel Gross wrote a great piece for the LA Times, about brand expansion. He talks about the frenzied desire to expand brands faster than their DNA can tolerate and highlights some examples of brands that have expanded slowly. "But the Schultz memo is...
April 30, 2007
If you are a small player in a category dominated by a couple of strong brands, it’s easy to feel intimidated and look for any opportunity to punch beyond your weight.There’s a desire to simply be heard and noticed when you are up against higher spending and noisier competitors....
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
